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The channel grew rapidly, going from 10 million to 15 million subscribers in just three months at one point in 2018, according to the internet archive The Wayback Machine. In 2018, they began to target a more global audience by captioning their videos in English and speaking in English more during filming. Then in 2016, Kids Diana Show hit a million subscribers, and Olena and Volodymyr decided to pursue YouTube full-time. The parents and children spoke Russian in videos on the channel posted from 2015 to 2016, and they said their audience was largely made up of Russian-speaking people in countries like Ukraine, Russia, and Belarus. They began posting vlog-style content about their children on separate channels, called Kids Diana Show and Kids Roma Show. The parents said they decided to start tailoring their videos toward an external audience by editing them and making them look more professional. Over time, Olena and Volodymyr started to notice that other people were posting videos about their children on family-vlogging channels, where parents typically share behind-the-scenes footage showing what raising kids is like. The family have been posting on YouTube since 2015. Olena and Volodymyr Kidisyuk told Insider they have no plans to stop filming their kids as long as they enjoy it, even though it makes giving them "normal" lives increasingly difficult as they become internet celebrities. The huge success of the channel also comes with drawbacks though, and family channels have faced particular scrutiny in recent years over concerns for the mental health and safety of the children featured. Engrossed in the touch and feel of the leaf, she barely seems to notice the shaky camera in front of her.Īs of August 15, the Kidisyuk family has 100 million subscribers on their primary channel - a milestone only eight other channels have currently surpassed, according to analytics tracker SocialBlade.Īccording to Diana's parents, the eight-year-old was so excited to learn about the achievement that she started "jumping up and down on the bed."
Diana was just one at the time, sitting in a pram and playing with a leaf in her hand, at one point even appearing to try and eat it. The siblings - and their YouTube channel - have come a long way since May 2015, when their parents posted their first ever video. The keys, foam cage, and police costume are all part of a high-production "escape room" challenge video, which, like many other videos on the channel, feature Diana and Roma playing with elaborate, colorful props and confidently speaking to the camera as they complete tasks.
Their father, dressed in a police costume, tells them they need to complete a set of puzzles in order to receive the keys to escape their imprisonment. The eight-year-old appears to be locked in a foam cage alongside her older brother, Roma. "How to get out?" asks a wide-eyed Diana Kidisyuk in a recent video posted on the Kids Diana Show YouTube channel. Diana Kidisyuk's parents have been posting videos of her on YouTube since she was just a year old.
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